In the electric buzz of late 2022, ChatGPT burst onto the scene and created a global phenomenon through social media and news outlets. It has reshaped business and marketing dynamics, turning content creation into a masterpiece of efficiency. And while human writers craft and edit articles, the AI program produces them in seconds, seemingly rendering real writing chops obsolete.
But amidst this marvel, Chat GPT is an AI creation, not an auteur – and there are several caveats within its assuredness. Where used correctly, however, there lies a treasure trove of efficiency.
Chat GPT is a powerful tool for writers and marketing teams. It can be used to write articles in full but provides less than accurate information and requires specific prompts. To get an article in full you’ll need to break down the process into several smaller steps which we outline in our comprehensive guide, and then be prepared to doctor the raw content output.
Chat GPT and other language learning models are better used for generating new ideas, crafting article outlines, improving existing content, and formatting copy for APA or MLA style.
What Do We Mean by Chat GPT?
Developed by OpenAI, Chat GPT launched in November 2022 as a language-model-based chatbot. GPT stands for Generative Pre-Trained Transformer. Chat GPT is pre-trained to create or write text based on the inputs you provide for length, style, format, and language. It’s been described as a robot writer.
Chat GPT vs Chat AI vs Chatbots
Within this article, we’ll discuss the usage and efficacy of Chat GPT and other Chat AI tools to write articles.
Chat GPT is just one form of Chat Artificial Intelligence (AI). The terms Chat AI and chatbot are often used interchangeably and they essentially mean the same thing.
Many people use Chat GPT to more broadly describe any form of Chat AI the way people say Tupperware, a branded term, to refer to any plastic food storage containers.
How to Get Chatbot to Write an Article in Full
Chat GPT can generate ideas and text in seconds. But, if you want to get the most out of it, it’s best to get the full article done in chunks rather than all at once. It saves on errors, and most importantly, it will learn from the several prompts that you provide it with to produce better content.
For those of you who are new to Chat GPT, currently the free version only stores information from up to September 2021. So, any writing requests will have to draw on information from within that time period. That being said, the paid version (GPT-4) does have more up-to-date data.
1. Ask Chatbot to Write an Outline of the Article
Chat AI is incredibly sophisticated. But, at the end of the day, it is a language model. Therefore, it needs prompting and information to help it produce the best results. Not all generated text is useful.
So, once you have a topic in mind you’ll want to give the chatbot an outline to write in.
- Main takeaways
- Target keywords
- Title & subtitles
- Headers or heading tags (H2s, H3s, etc.)
- Any other specific data or information
By asking the chatbot to produce an outline, you can see which direction the AI system wants to take the article. If you want any of the headings changed, you can do so by prompting it to do so, keeping the article more in line with what you need.
Here are the headings it produced for an example article:
2. Ask Chatbot to Write a Brief Intro
Introductions are by far the hardest part of writing. But, they can also be the most important. It’s the section of the article that convinces your readers to continue reading — or at least scanning — or turns them away to another competitor.
By asking the chatbot to write you a brief intro, you’re able to see the type of content it can deliver as well as the style, tone, and general direction it wants to take.
- “Write me a short intro about using chatbots for efficiency.”
- “Write me a short intro for a blog post about tips on using chatbots.”
Often, you’ll need to prompt the chatbot a few times before you get the perfect intro. If you’re unhappy with the results, ask the bot to give you other options.
- “Rewrite that intro like you’re writing it for a 10-year-old.”
- “Make the tone more conversational.”
- “Make sure to use the keywords XXXX and YYYYY.”
- “Use bro-speak language.” (Just kidding here, but you’ll find chatbots do have remarkable fluency in bro-speak.)
3. Ask Chatbot to Write the First Section
You’ve got the outline – whether Chat AI produced it or you created it yourself. You’ll want to go through each section of the outline and ask it to generate text based on those headings.
- Provide guidance. Tell the chatbot what content or topics you want more or less of.
- Give keyword direction. Use “XXX” keyword in 3 variations and the longtail keyword XXXX.”
- Give direction on tone. “Rewrite this in a more professional tone.”
- Tell it to write the section for a specific type of reader or audience persona.
Once you are happy with the output, you can literally tell the chatbot “More like this” and ask it to expand further.
You can use this approach to go through and write the remaining sections.
4. Ask Chatbot to Write the Summary
Ask Chatbot to write a summary for your article. You can just tell it, “Write me a summary” and it will provide you with a conclusion for your article.
Summaries, in my experience, are very hit or miss. Here’s what commonly happens when you ask Chat AI to write you a summary.
- “I’m not programmed to do that.” (Lies! You just did that for me three minutes ago.)
- You get a super-long output way too long to be considered a summary, with multiple bulleted lists and even subheaders.
- You get a summary filled with holes and missing key points covered in the article, or a completely irrelevant output.
“I’m not programmed to do that.”
If the Chatbot lies to you or has a selective case of amnesia or other glitch, you can try rewording your command.
Ask Chatbot, “Can you explain what this article is about?” Or, “How would I explain the entirety of this article to an 11-year-old?” Play around with the wording and keep trying.
If you want a brief overview and get a super-long output, you can often just use the first section it provides. There is commonly a short summary, and then supporting paragraphs below where Chatbot goes into broader detail.
Or you can ask Chatbot, “Explain this section to me in three sentences.”
Chat AI may give you more than a few sentences in response, but it should shorten it.
Incomplete or Irrelevant Summary
This is frustratingly common. If this happens, there are a few things to try.
- “Give me a new summary output and include these 10 keywords…”
- “Give me a new summary output and cover these ideas…”
You can keep trying to reword your request, but if the first two prompts don’t work, you’ll probably just have to write the summary yourself.
You can often encounter these roadblocks if your article is too long. You could try breaking up the long article into a few shorter sections, but then you would still have to cobble together multiple different conclusions.
5. Fact-Check the Article
The most important thing you’re going to need to do is fact-check the article that Chat GPT or any other chatbot has provided you with.
Researchers have tested AI platforms for writing articles. The AI-written articles contain a “troubling” the number of incorrect facts and false information.
So, double-check the work.
I have also found this to be true. As an example, I asked Bard and Chat GPT to provide simple lists of facts using pre-2021 data, and the bots failed miserably.
I asked the bots to give me a list of all Caribou coffee stores in the Minneapolis-St. Paul area and I did get a list of addresses. But every single address was wrong. The list contained residential addresses and completely made-up ones. Even when prompted to give me a source link for every data point, the Chatbot just gave me a list of irrelevant URLs.
When asked for facts, chatbots basically just spit out random facts that sound good and source links that look relevant.
You have to dig deeper and double-check the facts yourself.
Other Useful Ways to Use Chatbot for Your Blog and Content Marketing
With all the flaws and caveats that come with using Chat AI, I don’t think it’s a great tool for writing content. But as a professional content writer, Chatbot does have many great, time-saving capabilities that I am a fan of.
1. Brainstorm Ideas and Get Writing Prompts
One of our favorite uses of Chat AI technology is its ability to brainstorm. It does a great job of generating ideas. If you work remotely or have limited opportunities for team collaboration, this can be very helpful.
It can give a whole heap of ideas based on keywords, topics, or what competitors are writing about.
2. Improve Language and Tone
Not every blog post or article you write is targeting the same audience.
Chat-GPT is here to help. Once you’ve written your article or when you’re asking for an outline, tell the chatbot your target demographic whether it’s Gen-Z, Millennials, or your non-techy grandmother.
Chat GPT does an excellent job of nailing the right tone for different reader segments. It can help you change out specific words or even entire paragraphs to suit your target audience.
On occasion, I’ll ask the Chatbot, “Tell me how a Zoomer would say…” Or, “How would XXXX say….”
I won’t necessarily use any of the output, but it’s a good inspiration-feeder. It can help me get in-vibe to start writing an article for a specific type of reader.
3. Write Meta Titles and Descriptions
This is a hit or miss. I’ve found it to be a miss about 80 percent of the time, but it’s worth a try. You can ask Chat AI to write a meta title and description for your article.
This is the headline and copy that will show up in search results. Many articles, unfortunately, do not use effective meta descriptions but they are vital to search engine optimization (SEO) so your content can perform well in search results.
On the off chance that Chat AI does provide a decent meta description, you’ll still need to edit it for optimal length, uniqueness (it should be different from the article title), and keyword saturation.
4. Enhance Existing Articles
If you already have some articles on your website that you’re not overly happy with, Chat AI can come in handy for enhancing existing articles.
You can ask Chat AI to rewrite certain sections for brand and voice consistency, grammar, scannability, or a different audience.
You can also ask Chat AI to identify additional subtopics or keywords for you to add.
5. Create an Article Based on the Podcast or YouTube Script
If you’ve got multiple platforms, you can use Chat AI to adapt content written for one platform so that it can be used for others.
One example is prompting the bot to create an article based on a podcast or YouTube script. If you’ve already got a YouTube video transcript, you can prompt the chatbot to create an article based on a script before copying and pasting it into the chat.
Before you give Chat AI the script, you should ask it first to create an article outline. The more input you can give the chatbot, the better the output will be.
Here is an example of a prompt to use:
6. Write Social Posts
Do you know how many social media posts you should be outputting to stay ahead of your competition?
It can vary by industry or brand. Whatever the desired output, most companies struggle to come up with enough social content. Here, AI writing tools are a great asset for social media marketing teams. They can generate usable content with a quick turnaround,
Chat AI does a good job of offering humorous captions or punchy copy in different styles for different audience groups and different platforms and mediums, including Facebook social posts, Instagram posts and stories, and LinkedIn carousels.
It can generate enough content for you to post several times a day on each channel, but you’ll want to match your regular posting cadence.
7. Write Emails, Texts, or Dear John Letters
Have you ever had to respond to a co-worker or boss via email, or to a DM from a Tinder date?
You’ve typed out the reply, then stomped on the brake pedal before hitting send. You second-guess your tone, your closing, and the length. You don’t want to get it wrong — especially if you’re trying to impress a boss or diffuse a tense email thread.
Here, Chatbot can help. You can ask it, “Write an email for XXXX telling them I can’t do XXXX now but you have free time on your calendar for the following week. Keep the tone light, friendly, and professional.”
It makes it easier for you to send a dreaded email reply, especially when you are second-guessing yourself.
Of course, make sure to read the output in full. Don’t just blindly copy, paste, and send.
Can Chat GPT be Used for Academic Writing?
Yes, Chat GPT and other AI tools can be used to create academic essays. But it’s heavily advised that you don’t do it, both for ethics and for quality of output.
Beyond questions of morality that one may find easy to gloss over, most colleges and universities can detect when AI has been used. They have software to check for Chat GPT usage.
Passing off AI writing as your own is plagiarism – and often not even good plagiarism at that. Chat AI technology produces articles or essays filled with inaccurate facts.
There are, however, no issues with using Chat GPT to help you with citing references for MLA or APA style. You can also use Chat AI tools to help you brainstorm topic ideas and come up with an outline.
Here’s Chat GPT’s response to the same question:
Can I Use Chat GPT to Write a Landing Page, or Other Content for My Business Website?
Chat GPT and other AI programs are great if you want to optimize existing text content, whether that be a landing page or anywhere else that requires copy. However, using Chat AI to do the full writing and editing is not a good idea; the output will have factual inaccuracies and style inconsistencies.
For landing pages, Chat AI will scan other landing pages to look for commonalities in words, phrasing, and other page elements. It may spit out non-existent phone numbers and promise discounts and promotions.
If you’re struggling with ideas, you could ask Chat AI to produce a landing page and then use it as a rough mock-up or outline to work off of.
Can You Tell if Something Was Written by Chat GPT?
The short answer is yes, you can detect if something was written by GPT. There are many sophisticated software programs and AI detection platforms that can check for plagiarism or the use of chatbot tools.
As an example, I used Chat GPT to write a college essay about Brave New World and every Chat AI detector concluded it was not written by a human.
Can You Choose Chatbot for SEO? Does Google Care?
But from an SEO perspective, Google doesn’t necessarily care. It has updated its policy to state it will not penalize AI-generated content. Their aim is “Rewarding high-quality content, however, it is produced”.
The problem here is that AI-generated content is limited in what it can provide in terms of date range of knowledge, facts, and producing actual human-like text with a unique perspective. AI can’t tell you anything new; it can only regurgitate what already exists.
AI may not be a useful tool for writing SEO content unique enough to engage readers. Not only does it lack originality, but the content doesn’t include a writer’s expertise and lived personal experiences. As a result, it will fail the Google E.A.T standard and won’t rank well.